Ample Green Foundation

GetUpdated, a Swedish Internet Marketing Agency, are holding their annual worldwide Search Engine Optimisation (SEO) Competition. The twist – make global warming awareness 2007 top of the pops in Google, Yahoo and MSN by May 2007.

The task of the competition is to appear first in search engines for the phrase “GlobalWarming Awareness2007″, without breaching the Google webmaster guidelines (read “no-spamming”). The competition is excellent research to learn what makes the top three search engines tick.

Unlike typical SEO contests which make up words such as v7ndotcom elursrebmem or carcrasherdotcom as the phrase, GetUpdated has chosen a phrase to make the SEO community more aware of global warming.

Will this lead to climate change websites being bombarded with spam? A quick look at the leaders of the competition shows they have not spammed environmental blogs or directories, so fingers crossed they continue to build links ethically.

So far this year global warming has had a tonne of attention. Australian prime time TV network, Channel 7, in conjunction with the Australian Conservation Foundation, has launched a website, Cool the Globe, which aims to raise awareness of climate change and challenges all Australians to reduce greenhouse gases.

Across the globe in the United States, it looks like global warming will be an election topic next year, according to the Washington Times, “Presidential candidates for 2008 mostly agree that global warming is a problem that merits government action, a signal that debate on the issue will be more practical than conceptual,” writes Christina Bellantoni.

In the UK, global warming is gaining in press coverage, but for some, it’s nearly welcome. 2007 promises to deliver another record breaking year temperature wise. Last year, according to Met Office figures, was the warmest year on record (since 1914) and this year is expected to top that.

So with all the publicity surrounding global warming, when will our leaders decide it’s time to make changes? With more companies and industries, such as GetUpdated, bringing global warming to the forefront of our attention, action should follow and take over from awareness.

After reading this, it’s time for you to take action. If you don’t know where to start, type in your local city and “global warming action” into your favourite web browser. There should be a range of activities you can join, if not then maybe it’s time to start your own.

Sydney company, BlackMax Media, is pleased to add their unique action with their entry GlobalWarming Awareness2007. Their site encourages visitors to become aware and take action by joining online petitions.

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